If it was on both, those who don’t have any interest in the xbox stuff would just jump on the cheaper sub and that wouldn’t necessarily benefit them. If they put it (exclusively) on the ultimate game pass it would represent a cost increase to subscribers of between $4/month and $2/month depending on how long one subscribes for. Thing is, if they put it on the PC game-pass it would be taking a cut of $3-5/month (depending on whether one is 6 month or month to month subscriber). Microsoft acquired another MMORPG (forget the name) and it’s still handled separately.
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